Page 41 - Intel - Powering Innovation to scale

Various in-store parameters affect the buying decisions of customers, making it challenging to track, measure and analyse the incoming traffic and how customers navigate and interact inside the stores.
By understanding in-store customers better and making data-driven decisions, wesense.ai enables retailers to achieve 15-25 percent increase in customer conversation, >20 percent increase in customer engagement and >10 percent increase in marketing ROI.
A multinational consumer goods brand, with a presence in 600+ exclusive franchise stores in India, was able to leverage wesense.ai to increase its customer conversation by 25 percent by identifying that the walk-ins were on an average 2.3 times higher, in some cases 5 times, than reported by the franchise owners.
The opportunity to participate in various Intel events and showcases was instrumental in driving visibility for the startup and helped its customer base grow by 15 percent
In addition, the access to Intel technologies and mentors helped address challenges of developing features such as facial recognition and the ability to function in low lighting conditions, among others.
wesense.ai enables retail chains to improve marketing ROI and conversion percentage of their stores through real-time customer analytics using existing CCTV cameras and computers.
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